Increased Conversion and Experimentation Maturity for:

  • Semrush
  • Adore Beauty
  • British Airways - Avios
  • Nu.nl
  • Kpn
  • Speero
  • Independer
  • Modulari

Let’s take 30 minutes to figure out what would increase your conversion?

About me

Small team, big wins.

Dedicated expert approach. Team adjusted to your organization's needs.

  • Founder & lead consultant

    Experience running experimentation programs with 100+ tests a year

  • 10+ years experience

    Done 800+ A/B-tests on 25M+ visitors, app & web, from startups to $1B brands.

  • Additional team

    Possibilities: developer, designer, UX Researcher, Analyst and intern.

Increase:

Speaking

  • 2025

    • Growth Marketing Summit
    • Conversion Boost
  • 2024

    • UXCON vienna
  • 2023

    • Conversion Hotel
    • Jury DDMA CRO Awards
    • Optimizely Forum Amsterdam
    • ConversATion, Milan
  • 2022

    • Experiment Nation Conference
    • Growth Hackers Conference
    • Emerce Conversion
  • 2019

    • Conversion Hotel