Your A/B test might be unethical — 3 ways to check

Your A/B test might be unethical. Here are 3 ways to check your experiment... 👇👇
 

The 'Mom' Test. 

Ask yourself if your mother (or any other loved one that might have raised you) would approve?

If you feel ashamed or bad, don't do it. Your mom probably taught you values and morals and she's a great reminder.
 

The Front-Page Test.

How would you feel if what you are testing showed up tomorrow on the front pages of the national newspaper?

If you wouldn't like what you're doing to show up in the news, it's probably not a good thing and your social norms and values are reminding you. Don't do it.
 

The Regret Test. 

if a user feels regret after taking an action (like making a purchase), it could indicate that the action was manipulative rather than a nudge toward a genuinely desired choice (this was mentioned by Erin Weigel referring to a talk with Nir Eyal during Conversion Hotel)

So, make sure to measure cancellations and churn.

 

Ethics are a big part of the Value, Moral and Belief System of any Culture of Experimentation. 

Want to learn more about how to build a Culture of Experimentation? 
Here's my Culture of Experimentation guide on Notion (work in progress - always) based on Antropology.