Collaboration Bonus
In 80% of Experimentation Programs*
diversity leads to a higher win-rate.
What is Collaboration Bonus?
Examples of Experimentation Programs increasing Win-Rate by involving more different types of people.
Rules of Collaboration Bonus
1-2-4-all Brainstorm Format
Eliminate groupthink and help introverts and others come up with their unique ideas and perspectives.
How to deal with a large volume of A/B test ideas
Dealing with a ton of A/B test ideas can be overwhelming. This video talks about a new way of collecting and being open to ALL ideas, and later using processes and tools to make sure you start with the most important ones.
More resources
Research papers
- How Diversity can drive innovation
- 1500 companies over 8 years
- diverse teams had +45% growth market share
- and 70% likelier that the firm captured a new market
- Brick test
- Diverse groups come up with more unique and innovative uses for a brick.
(Diversity Improves Group Decision Making: Evidence from a Field Experiment," Journal of Experimental Social Psychology, 200)
- Diverse groups come up with more unique and innovative uses for a brick.
Increased Conversion and Experimentation Maturity for:
Services + collaboration bonuses
Founder
& lead consultant
Lucia van den Brink. 10+ years experience. Built her first webshop at 11 years old. A/B tested on 20M users, for big and small companies. Done almost 1000 experiments on web & app.
